Classification of retail real estate
To date, developed 10 classification features typifying shopping facilities:
1. scale of the object (the regional, district);
2. pricing (high, medium, low);
3. product specialization;
4. basic consumer;
5. infrastructure and services, the availability of additional centers of attraction of buyers;
7. constructive, architecture and decoration, planning decisions;
9. building management, security.
10. the important role played by the age of buildings, skilled workers and quality of materials used during construction (reconstruction).
Thus, the parameters on which the classification of objects of commercial real estate, clearly defined, however, development and consulting organization has not yet come to a common decision, what criteria should be inherent to a particular class.
In the framework of the above core competencies signs distinguish the following options for the classification of objects of trade:
1) Depending on the size of the object (given the type of buildings (buildings), and especially its space-planning decisions):
• a complex of buildings from their territory (shopping complexes (TC), shopping complexes (TRC), shopping centers (TC), Molly, gipermolly, hypermarkets);
• freestanding buildings, shops (supermarkets, stores);
• the lower floors in residential or office building (food, manufactured goods stores, drugstores);
• in-built and attached premises, pavilions (small commercial enterprises serving the residents of the neighborhood);
• non-residential premises free of destination (first floor and basement of an apartment building);
• non-residential premises free appointment to finish or reconstruction.
2) Depending on the constructive device:
• shop-warehouse (is landscaped grounds, sheds, warehouses);
• Shop (residential building or part thereof, possessing land);
• Pavilion (equipped with the structure, which has trading floor and room for storage of goods);
• Kiosk (equipped with commercial equipment room);
• tent (non-stationary, collapsible structure)
3) At the range of goods sold and the size of sales area and taking into account product specialization:
• mixed (the leading trade both food and non-food items);
• Universal (implementing a universal range of food and consumer goods - supermarket, department store, etc.);
• Combined (implements several commodity groups, united by common demand - meat / fish or products for children);
• special (selling a product to a commodity group - meat, fish, jersey, etc.);
• purpose (of selling a product to the commodity group - for example, one brand name)
4) Pricing policy:
• high price category of goods - mostly well-known, expensive brands and the brands;
• Average price category - products of good quality, brands are not positioning themselves as expensive or little-known brands;
• low price category - products of medium and low quality, not someone unknown brands or fake famous expensive brands sold at very low price.