Following 2010, the international real estate agency Gordon Rock has made a rating of world records in the rate of sales of new buildings. Although the global real estate market is just emerging from the crisis, several companies were able to demonstrate outstanding growth in sales.
The absolute record year - sales of 3 apartments in a minute - is set in Israel. In late November, an Israeli developer for one day only sales set a special prices for an apartment in a new LCD. The number of applicants exceeded the number of flats immediately to the house, and the developer was forced to rally the opportunity to buy an apartment at a discount. In total, the lottery was attended by over 8,000 potential buyers, claiming up to 510 apartments. Within just 3 hours, all apartments for a total of $ 173 million were sold. Thus, the rate of sales amounted to almost 3 bedroom apartments in a minute.
In France, one of the largest developers in the start of sales of apartments in the new apart-hotel, organized on the Internet online workshop, where participants could buy a property at a discount of more than 25%. But this proposal has acted only 1 hour after the event. Online seminar looked at more than 4 thousand people, then within an hour has been reserved 20 apartments, and reservation deposits have been paid by buyers of credit cards.
In Russia, a market leader in sales of new buildings in Moscow and St. Petersburg could in the post-crisis year to keep a very high rate of sales - more than 1,000 apartments every month. These results were achieved thanks to the aggressive policy of lower prices at the start of sales and application of innovative approaches to sales.
"The record pace of sales, demonstrated by leading companies in many countries confirm that using the concept of lower prices at the start of sales, while giving buyers an attractive investment schemes and through the use of new channels of marketing communications successful sales of new buildings are possible even in a stagnating real estate market" - commented Stanislav Singel, President Gordon Rock.