The women decide to buy or not

07.03.2011 12:57
Residual decision about buying an apartment in the newly taken by women. Such a conclusion was made by experts of "NDV-estate", based on a study of consumer behavior of married couples who come to view the new buildings. Experts believe that women as consumers are usually more demanding than men to the parameters and characteristics of the purchased homes.

Particular attention, in addition to type out the window and the availability of nursery schools, women pay the parameters of future kitchen and inspect the place where it will be a kitchen in the first place.

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In addition, women play a significant role factor "like / not like." According to Svetlana Birini, head of the department of urban real estate - "Women appreciate the apartment and on an emotional level, taking into account this factor," like / dislike "is not the last role.
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