55% of customers - it is women from 25 to 34 years. The reason is trivial - the women in Russia to 10 million more women than men. TV on., The distribution of the same - 54% and 46% (76 million and 65 million).
Related article: How to become a successful real estate agent?Women, moreover, - classical buyers of so-called emotional type. In the United States, for example, Realtors are trying not to make impressions of housing the men, if they come without a companion. Women see what will be her own house as arranged, what it will be furniture, etc. Strong half of humanity is more interested in investment, the rational part of the acquisition. A man who carries a choice based on economic indicators.
In addition, men are more passionate about the work than women, who prefer working hours to review the information on the agency website for the sale of real estate, call the realtor. Residential real estate in Russia bought rarely, mostly in the family of such acquisition is carried out one time in my life, but in such a situation, take responsibility on the fragile shoulders by women.