The crisis has left the property without a clear-cut classification

20.12.2010 17:03
Crisis and falling purchasing power of the audience was forced developers to reconception many of its facilities. This, in turn, revived interest in the seemingly forgotten by the subject classification of housing. The consumer asks a question: "What exactly, I buy?".

It is clear that buying an apartment, a man guided by their own needs and own assessment. At the same time, assessing the apartment, the consumer, either consciously or subconsciously, but try on the role of a potential vendor, and professional experience in whatever area the person was not involved, suggests that there are not only subjective perceptions but also the common requirements to the goods.

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And here there are "problemki. Classification parameters to housing, is very popular in the late 1990's - early 2000's. If in mid-1990 there were only "bad" apartments and flats in "Stalin" and "Stalin skyscrapers", now spilled on the market "economy" and "business class" with letters: A, B, C, and more equipped Clarifications: "+" and "-". And above them shone semianalytical, polumarketingovye innovations: "Luxury", "premium" and therefore "deluxe" and "super".

A particularly difficult situation has developed in the middle class and this is understandable. The panel is a panel that is Ostozhenka Ostozhenka, and between them are possible options. Spread of "options" has become so obscene that some big companies defiantly do the opposite, simply classifying all proposals of the middle class, as ... "Middle Class" (for example, the classification of MIEL Real Estate).

With the skyrocketing prices in 2003 as rapidly losing relevance and classification. And it's also understandable if "killed" odnushka in Moscow is more expensive than the most expensive apartment in another regional center, the very meaning of the classifications of some erased. By 2007, won unconditional formula: "In Moscow there is no economist." In a more expanded form: "CAO - the elite, the rest of Moscow - the business class."

By the way, the regional centers. Barely emerging in mid-2000's differentiation of residential real estate market in many provincial capitals, with the beginning of the crisis has sharply braked. According to the portal "The World of apartments, there are still huge price gap between Moscow and the price of housing apartments in other cities. Among the leaders in the percentage of "sverhdorogih" apartments in the proposal, the price of which exceeds 10 million rubles, five cities: Moscow (49%), St. Petersburg (12%), Yekaterinburg (3%), Samara (3%) and Omsk ( 3%). The remaining 30% is distributed among hundreds of cities in Russia.

Even in such a center as Novosibirsk, realtors and developers prefer to operate on the following classification: "business class", "economy class" and ... "Social housing" for a very very inferior panel. Number of offers high class is so small that a separate category not selected.

Nevertheless, the crisis has forced realtors Moscow, St. Petersburg and a dozen major cities in the country to recognize, say, an approximation of consumer qualities of housing under construction to the fallen purchasing power and return to the subject classification for its actualization.

In August of this year, market analysts residential real estate companies Blackwood, CBRE, Kalinka Realty, Knight Frank, «Miel-New" and an Internet portal met to discuss the draft of a unified classification of residential urban sites.

Failed to agree on the classification of the following policy options: three classes of objects - "economy", "business", "elite", with a list and description of categories, with subsequent modification of the results of analytical study. Presentation of the final version of the classification was scheduled for September.

It is possible that the delay has prompted analysts as another major firm - "NDV-estate" - in late November to invite colleagues to their own project classification. It must be said that the project is quite conservative as the classes of housing: "elites", "business", "economy" and by category, the parameters estimates. They are: location, construction technology, ceiling height, layout and apartment area, the number of flats on the floor in the house, trim public places, elevators, house territory, infrastructure, the number of parking spaces, the availability of municipal flats.

Some doubt is a subjective parameter, as the buyer's priorities. " For example, for the "elite" is: "The buyer is focused exclusively on the status of the house, location and status of future neighbors, ie The authors are literally "ruled" for purchasers sverhdorogih property interest in its consumer qualities. In addition, differences between the subclasses of "Business +" and "Business" seems too insignificant for their separation. And it is unclear allocation Divisions: Elite, Elite + "," Premium ", if their characteristics are not differentiated, as summarized in the column" Elite ".

Situation spicing up the fact that the issue of classification was raised at the end of the year. After all, the entire first quarter of 2011 expects a series of award various prizes: architectural, urban planning, real estate development in the most inevitable nominations: "economy", "business", "elites." If market players are not questioned the need for a new classification, "premium series has managed to slip by giving prizes, with reference to some traditional concepts of classrooms and settings.

While acknowledging the same, that these "traditional beliefs" do not meet current realities, future organizers and nominees "celebrations" have put themselves into a situation time pressure: time to develop a classification, to take her, so yes, to squeeze in her unconditional nominees will be difficult. Not to mention the fact that the new classification in today's consumer really needs.
Content tags: Overseas property Property
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