According to analysts of the Criminal Code "Absolute Management, for the past three months in the primary market of country estate near Moscow on 20% of the increased volume of supply. If last fall the market was about 180 actively selling villages, now about 220.
With at least a dozen villages entered the market in January 2011. Basically it projects past reconception: a small square with the sites and mixed-format. Such settlements are offered in a format as to the contract, and without.
"The market starts to rise sharply competition. Appear interesting projects with good infrastructure and a "clean" concept. Builders understand who their target audience, claiming the price match the quality of the product ", - says Director of Marketing UK" Absolute Management Anna Shishkina.
In the highly competitive real estate developers enhance their companies' sales departments with highly qualified staff. According to the "Absolute Management, at the end of 2010 around 70% of real estate development companies with projects in suburban markets, updated sales offices. Staff in them replaced by almost 80%. Mainly due to employees coming from real estate agencies and sales departments of companies engaged in residential construction.
"We need people who know how to work hard market. Before the crisis, and in the secondary and the primary housing market has always been a fierce struggle for customers. At the town market issue so sharply before was not, so now his players have to poach already trained, "- notes Anna Shishkina.
Contribute to increased competition and changes in consumer preferences. "People have no purpose just to invest money. Buyers conscious approach to site selection. They are willing to pay for additional benefits in the settlement and the first to buy the best sites, regardless of price "- concludes Anna Shishkina. The average cost of one hundred square meters of land in the suburbs remains unchanged since last fall and is 250 000 rubles. This is primarily due to the traditional sales slump in December and January.