Buyers interested in not only the price of housing, but also the cost of its operation

02.07.2011 00:45
Articles about real estate | Buyers interested in not only the price of housing, but also the cost of its operation In St. Petersburg, accrued units of projects which can be called a fully or partially "green."

Experts recognize that "green" building technologies aimed at the economical use of resources - electricity, heat, water, etc., still too expensive, and resources in Russia is too cheap. Nevertheless, the use of "green" technology is catching on - do not consider them when planning major projects are already considered to be indecent. And this is good: in Europe it is fashion has become a major driver of "green" construction. As RBC daily said one of the European experts, the "green" - it's cool ».

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Aliens set the tone

Pioneering role in the "green" construction Petersburg played by foreign investors, mainly Finnish. The best known residential projects, "Swedish krona" and NCC Village of «NCC-property", a business center «Pulkovo Sky» Company EKE Group, Technopark "Technopolis Pulkovo" developer Technopolis. A number of "green" solutions used in projects of "YIT Lentek" - this apartment complexes and Vita Nova "Trinity", a business center "Greek" GC "Solo" Downtown "Airport City" company Avielen AG. But in recent years to join a large foreign domestic business.

Soon the list of "green" projects in St. Petersburg, you can add a new office complex the company "VTB-Development", erected near the metro station "Electric power", new blocks of residential area "Slav" Company "Baltros." Also, a number of energy-efficient solutions proposed in the project "Lakhta center." This includes the "smart" dual front elevation of the dominant complex, which will minimize heat loss and the cost of heating and air conditioning will be reduced by 50%. Additional savings will replace standard heaters to infrared heaters, installing sensors that automatically regulate the lighting. The complex also in Lahti will be equipped with advanced engineering systems that will minimize energy and water consumption.

The concept of the project involves the development of "green" transport modes (rail-speed express train, water transport) and the unloading of the main traffic arteries, which will significantly reduce harmful emissions into the atmosphere. The predecessor project in Lahti, "Ohta-Center" through the use of unique energy-efficient solutions has been included in the list of "10 greenest skyscrapers of the world" made by Consumer Energy Report. Now, this status can be obtained and the project "Lakhta Center" - it is expected that the new project will provide the same, and possibly higher levels of efficiency.

Rates determine the consciousness of

According to rough estimates, resource-efficient technologies to increase the project cost by 10-30%. At the same time, some experts estimate the price increase in the amount of not more than 2 thousand rubles. 1 sq. km. m. "When competent marketing policy costs recouped fairly quickly. Energy-efficient buildings reduce operating costs by 15% or more, and buyers willing to pay extra for such a possibility, there will be ", - said General Director Ilya Setl City Eremenko. "The growth rate is now gradually beginning to change the mentality of the end users of real estate, forcing them to think not only about the cost of housing, but also about the cost of its operation. However, this trend is not yet widespread, "- says the director of consulting and appraisal ARIN Catherine Markovets.

In addition to the high cost of "green" solutions to their massive use in construction also slows down the lack of clear government support programs such initiatives, despite the declaration of policy of energy conservation and energy efficiency. "There is no financial incentive, but it is a trivial problem to obtain an expert opinion on a number of" green "engineering solutions that arise from the lack of standards", - says Director of "Confident" Pyotr Kuznetsov. Director General of «NCC Housing (Russia)" Juuso Hietanen adds that introducing 'green' solutions, companies are forced to pay for the monopolists resources in accordance with a calculation and not in accordance with their needs, in addition, the Russian market "green" materials and equipment undeveloped, much has to carry from Scandinavia, which also leads to additional costs.

"The lack of overt acts directed" from above "should not stop companies that want to implement a project in ekodevelopmenta elements" - does not agree to the project manager of strategic consulting Knight Frank St Petersburg Igor Kokorev.

Twenty years later

According to Peter Kuznetsov, according to some estimates payback "green" projects in Russia, if the start of this year, will be 20-30 years. "In terms acceptable to the investor in five to seven years to talk about the profitability of this business is not necessary", - said the expert. Consequently, the developers themselves to a direct benefit from the introduction of new technologies as long as doubtful. But the indirect benefit is obvious - Ecotechnology seriously affect the reputation and trust from customers, strengthen the brand of the company and its individual projects. "Developers tend to use cleaner technologies, not only to acquire a reputation as a company that cares about environmental cleanliness of the environment, but also following the demands of customers who are in post-crisis time have become more demanding in the choice of housing", - said the development director of LEK Hope Kalashnikov . "For the" green "projects the future: they are more economical and more interesting for foreign investors. In the future, having a portfolio of "green" projects is a must for any modern developer "- believes Pikalev Paul, director of Penny Lane Realty Saint Petersburg.

To bring this perspective, the government should take major efforts to modernize, especially building codes. The second important step - the active promotion of resource conservation and the development of mechanisms of financial motivation of tenants, homeowners, builders, manufacturers of building materials, energy suppliers. "It is also important to analyze the effectiveness of the West-making in conditions of Russian life, including in our climate. But even the experience of countries with similar climate should not be directly copied - the ratio of cost and benefits from the application of any decisions we have in the West can vary considerably ", - says Igor Kokorev. Head of Research «Jones Lang LaSalle St. Petersburg" Veronica Lezhneva also suggesting the need for stricter control of atmospheric emissions, solid interaction with the monopolists and the revision of limits for facilities with the possibility of using their own resources developer.

"The idea of" green "city in St. Petersburg can not be achieved without solving the problems of transport, the centralization of business and tourist activity, the availability of industrial and depressed areas in the heart" - adds Paul Pikalev.

Vice-president of group of companies "Baltros" Constantine Simakov:

Development of energy efficient construction in Russia is hampered not only the absence of special government programs, but low paying public. Funds invested in energy-efficient housing in the future pays off in the course of its operation by saving on rent, but Russian customers are not ready for such investments. Lower cost per square meter of housing is often a factor in the decision to purchase some flats for the lion's share of property buyers. In addition, all possible savings "eat" and mortgage programs, as higher prices for energy-efficient housing means an increase in the loan amount and the increase in costs for its maintenance, which also makes a "green" home competitive in the marketplace.

Director Penny Lane Realty Saint Petersburg Paul Pikalev:

In Europe, the "green" technologies in development are encouraged to "top" of the state as a cost (benefits in taxation, discounts on utility bills, purchase of electricity generated) and law (restriction or prohibition of emissions). "Bottom" are supported by technology buyers and manufacturers are realizing the importance of responsible attitude to consumption and economic feasibility of saving and playback of resources. St. Petersburg, like Russia as a whole, the concept of "green" city unknown. And not only that in major metropolitan areas in full, it is not feasible. The bulk of the population actually do not know what the meaning of such projects. These technologies are sufficiently long-term investment and not very interesting to investors, developers and consumers in a relatively cheap resource.
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