The idea was proposed by Brainiacs From Mars, whose CEO Romeo Mendoza plans to make thousands of homes across the country a huge advertising marketing agency, said portal IBTimes.com. For the first few months after the start of the program the company has received over 37,000 applications for participation from residents of the United States, as well as from Japan and Russia, said the businessman.
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The idea of turning the house into billboards like not all. Neighbors mortgage debtors in whose homes have already placed advertising structures, act with the requirements to remove them within a month. According to the portal, the work of such a scheme could affect the local laws and codes that restrict the space for advertising.